Exent Technologies Ltd

Exent has an R&D activity with about 35 S/W Engineers. The company has managed several R&D funded project under the European Commission FP. Exent is a leading provider of Games on Demand services, delivering thousands of premium games across mobile, tablet and PC platforms through all-you-can-play subscription and free, ad supported offerings to millions of gamers monthly. Exent’s game services are offered as a turnkey, white label or co-branded solution, enabling Mobile Operators, OEMs, Broadband Service Providers, Websites, and retailers to offer their end users all-you-can-play access to more than 2,000 PC and more than 400 mobile and tablet games from over 150 publishers and developers. Exent’s services provide a rich gaming platform for B2B partners and ultimately raise ARPU. Large operators and OEMs such as Verizon, AIS, Starhub Tata DOCOMO, Korea Telecom, Telmex, CenturyLink, Lenovo, ASUS and others have selected Exent as the provider of their Games on Demand services. Exent gives gamers the freedom to play wherever and whenever they want and is fulfilling its play anywhere vision to power the industry’s first seamless gaming experience across multiple platforms. We already see large interest in a cross platform gaming solution from both our customers and publishers partners and plan to promote it to both existing and new customers.

1. The project Intends to develop a cross platform subscription games service, enabling users to play the same game on multiple platforms, including Smartphones, Tablets and TV with a seamless continuity while switching from one end device to the other (Play and Go). As Smartphones and tablets had become the new mass market gaming devices, turning millions of people who never played games into casual ‘gamers’, it seems more relevant than ever to bring this experience and potential also to the TV platform and revolutionize TV gaming. As part of this project, we plan to develop the infrastructure, technology, user experience and business model required for the adaptation of these popular mobile games to the big screen. Together, the local partner and Exent would demonstrate how Android Smart TVs/STBs can turn into a powerful gaming console, enabling users to seamlessly play their favourite mobile games on the TV in an intuitive, well adopted TV gaming experience. Users could not only enjoy a popular catalog of hit mobile games on the big screen but could at any point switch the game play experience to their mobile device and back to the TV, all under a unified cross platform gaming subscription.The offer brings value to the end user by enabling a console like experience, without requiring any additional hardware and through a revolutionary ‘All You Can Play’ business model (a monthly subscription that entitles full access to the entire catalogue). The subscription would include both the mobile and TV platform, entitling the users to a true ‘Play Anywhere Anytime’ gaming experience.

   In addition the planned solution will provide the mobile games content publishers with a new and highly lucrative distribution platform at no additional cost.

• Exent may be responsible for the following:
  -games enablement and UX optimization on all screens,
  -controller UX for the TV screen,
  -Game service layer,
  -cloud save (play and go), reviewing and licensing the games content,
  -catalog browsing and service UI on all screens.

1. The entire UI/UX middleware for Android Smart TV and STB devices;
   •The end-to-end user flow;
   •Contextual Gaming capability part of an Augmented TV broadcast or VOD. Requires full integration with Netvizio Augmented TV platform and middleware, enabling push of Exent games and most world’s Android Apps towards viewer’s TV screens contextually related to the content viewers are watching. Viewers will not need to search for games and install them on their Android TV device (current Pull Mode). They will see Games icons pushed by Exent and/or the broadcasters themselves, overlaying the Augmented TV broadcasts or VODs they are watching. This feature will provide Exent with a unique and innovative way to promote their games while keeping the leanback TV experiences;
   •Registration, Authentication capabilities on client side and the integration with Exent backend;
   •Cross devices user management and content/files transfer, test billing environment;
   •Android TV/STB HW devices, unique innovative Remote control and performance optimization for games